About Us

At PROUX, we believe wellness can begin with something simple – a spoonful of raw honey, a daily ritual, a slower moment.

PROUX is an origin-led wellness brand inspired by exceptional ingredients from Senegal, beginning with raw, unfiltered honey sourced from Tambacounda. We create products rooted in provenance, traditional food heritage, and thoughtful sourcing – celebrating ingredients with a story to tell.

Rooted in Origin

We believe that where something comes from matters.

Our ingredients are chosen not only for quality, but for their connection to place, culture and tradition. Through PROUX, we hope to shine a light on underrepresented African-origin ingredients and the richness they bring to modern wellness.

Inspired by Heritage

Many of the ingredients that inspire PROUX have been part of everyday nourishment for generations.

We honour those traditions, reimagining them in simple, beautiful products designed for modern rituals.

Wellness in the Everyday

We believe wellness doesn’t have to be complicated.

Sometimes it looks like replacing something overly refined with something real.

Sometimes it looks like tea sweetened with raw honey.

Sometimes it looks like slowing down.

PROUX is built around those everyday rituals.

Growing Thoughtfully

As we grow, we hope to help create greater value around the ingredients and communities at origin that inspire our products – building a brand rooted in quality, traceability, and care.

This is just the beginning.

PROUX is a slower, sweeter way back to what’s natural.